Project Description

The hardest working element in the brand arsenal is the identity. Think about it. Something the size of a bottle cap needs to contain so much information about a company, a service, a product, a…. whatever, that you get an immediate picture of what the brand is all about. It’s like an ant lifting an elephant. Strong, resolute and powerful, the identitity is where personality and performance mix to create a compelling snapshot of the brand itself. At Rahn + Company, we have created identities for companies large and small, local and national, all with the idea that each identity embodies the soul of the brand and becomes the touchpoint for all its future manifestations.