ADVOCATE WITH PURPOSE. COMMUNICATE WITH PASSION.
“I’d like to think that when I sing a song, I can let you know about all the kicks in the ass that I’ve gotten over the years without saying a word about it.”
~ Ray Charles :: Singer Songwriter
Amen to that! As with song, brands are more than just the words (or the visuals) we hang around the edges. It’s the emotional connection we have with a brand that makes it compelling. At its best, a brand engages the intellect and inspires passion in a way that only something truly original can. It makes us think, it makes us feel, it makes us act.
At Rahn + Company, we are builders of brands. Purpose and passion are woven across all that we do. We use consumer-focused research to get a clear picture of our audience and then create the brand around that intelligence. We feature the passion behind the brand and marry that to the purpose of message, creating brands that are smart, focused and vibrant.
From identities to packaging to environments to communications, our holistic approach to the building of brands insures that all parts are singing the same tune. It’s in this harmony of creative execution, across all touchpoints, that a brand can connect to its audience; physically, emotionally, and intellectually. And connecting on these levels is how a brand truly finds its voice.